Social popularity - which Premier League club leads the way?published at 11:17 11 June

Manchester United hold bragging rights as the most popular Premier League club across social platforms, according to CIES Football Observatory., external
Ranking third overall behind Real Madrid and Barcelona, Manchester United total 233.6 million subscribers and followers across X, Instagram, Facebook, TikTok and YouTube.
Rivals Manchester City are second highest out of Premier League clubs and fifth overall with 179.5m, with Liverpool (166.7m) and Chelsea (152.9m) just behind.
Arsenal also make the global top 10 with 114.1m, meaning there are five English teams inside the top 10.
Spurs just miss out in 11th with 108.1m, but they did gain an extra 700,000 followers over their North London rivals since June 2024.
A total of 15 English clubs make the top 100, with Leeds United squeezing into the 100th spot with 6.4m.
While fans may not sing about social media followers, global interest has a hand in paying the bills at their beloved football clubs.