Could Merthyr Tydfil be set for an electoral revolution?
AFP"Come check the streets where normal people live.
"Kids are smoking, drugs available 24/7.
"When you got time check my area condition.
"My invitation to the politician."
Daljit Singh is the owner of Gurnos sports and social club and also a part-time songwriter - that one is destined for YouTube.
"I want to express the situation from here to any leader out there. Please come and have a look," he said.
Last year he put words into action and brought Nigel Farage to Merthyr Tydfil to launch Reform's general election manifesto.
Mr Singh wanted to get politicians out of their bubble and speak to people who felt left behind and neglected.
The club is the sort of place Nigel Farage would have had in mind, albeit not geographically, when he recently challenged Prime Minister Sir Keir Starmer to a debate in a northern working men's club.
When we visited, Mr Singh and his colleagues were preparing the venue for actual, not verbal, fisticuffs - a 300-seat sell out white collar boxing night.
While Reform did not win any Welsh seats in last year's general election, it did come second in 13 of the 32 constituencies.
Mr Singh thinks Reform will do well at next year's Senedd election because "people have had enough of being let down on so many things. Why not try something new":[]}