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Witness History, Witness History, Dassler brothers’ rift

Witness History

Witness History

Dassler brothers’ rift

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September 30, 2022

10 minutes

Available for over a year

In 1948, brothers Adi and Rudi Dassler who lived in a small German town fell out. They went on to create globally renowned sportswear firms Adidas and Puma.

Adi Dassler played a crucial role in West 's victory in the 1954 World Cup with his game-changing footwear.

Reena Stanton-Sharma hears from Adi Dassler’s daughter Sigi Dassler, who re her dad’s obsession with sports shoes and talks about her fondness for rappers Run-DMC who paid tribute to her dad’s shoes in their 1986 song My Adidas.

(Photo: Adi Dassler. Credit: Brauner/ullstein bild via Getty Images)